Vertical · Dating
Dating Advertising
Dating is one of the most stable verticals on push and popunder traffic. Easy first-conversion goals (sign-up, profile view) make it perfect for new media buyers and big enough for $50K+/month spenders.
Mainstream datingNiche datingAdult datingCasualMature audiences
Best-fit formats
Formats that convert for dating
Based on Adexium-wide performance data — your account manager can refine further for your specific offer.
Web · Web Push CPC $0.001
Web Push Notifications
Subscribed users receive your message system-wide — even when the browser is closed.
Learn more → Web · Popunder CPM $0.70
Popunder
Full-screen new-tab placements. Maximum reach across desktop and mobile web.
Learn more → Web · Push In-Page CPC $0.001
Push In-Page
Non-intrusive push-style notifications shown directly inside the publisher page.
Learn more → Telegram · Bot Messages CPM $1.50
Bot Messages
Sponsored messages sent to subscribers of partner Telegram bots — direct inbox, high engagement.
Learn more → Top performing geos
Where dating traffic scales fastest
Aggregate inventory across all formats. Bid floors and CPL vary by geo — check the cabinet for live numbers.
| Code | Country | Daily impressions |
|---|---|---|
| JP | Japan | 4.3M/day |
| FR | France | 3.3M/day |
| US | United States | 3.1M/day |
| CN | China | 2.4M/day |
| NL | Netherlands | 1.4M/day |
| DE | Germany | 1.1M/day |
| IN | India | 1M/day |
| IT | Italy | 613K/day |
| UA | Ukraine | 488K/day |
| AE | UAE | 434K/day |
Playbook
How to win at dating on Adexium
Why Adexium fits
- High emotional-trigger response on push — CTR consistently 0.8-2.5%
- Telegram Bot messages enable conversational dating bots (matching, profiles, chat)
- Day-parting unlocks evening peak — dating impressions 3x at 8-11 PM local time
- Granular targeting by language, age range, OS, and Telegram Premium flag
Creative best practices
- Lead with a single-person photo (not a couple) — feels personal, not aspirational
- Localize names + city names to match the target geo
- Honest age-range copy ("singles over 35") outperforms vague "find love now"
- A/B test photo gender, hair color, scene (selfie vs studio) — wide variance
Compliance & moderation
What to know before launch
Moderation guidelines
- Adult / casual dating must label "18+" and route to age-gate landing
- No misleading "real photos of women near you" without consent disclosure
- Strict moderation in India, Indonesia, Malaysia, and Middle East geos — keep creatives mainstream there
- Mainstream dating fully approved everywhere except North Korea, Iran
FAQ
Dating — frequent questions
Is adult dating allowed?
Yes, on separate inventory with stricter geo filters. Must have explicit "18+" disclosure and age-gate.
What's the cheapest geo to test dating?
Tier-3: India, Indonesia, Philippines (CPC from $0.001). For learning, spend $300-500 to find a winning creative; scale to Tier-2/1.
Can I run Tinder-style swipe landings?
Yes. The "swipe to see profiles" pre-lander pattern is well-tested on our push and popunder inventory.
Do you support Telegram dating bots?
Yes — sponsored messages to subscribers of dating bots have CTR 5-8x higher than web push for the same vertical.
General questions
More about Adexium
What is the minimum deposit?
Minimum deposit is $100 for advertisers. Funds are credited within minutes for crypto and instantly for cards.
What payment methods are supported?
We accept a wide range of payment options to fit any geography:
Advertisers: top up from $100. Publishers: payouts every 3 business days, min $100.
USDTTRC-20, ERC-20, BEP-20, TON
TONToncoin native
BitcoinBTC native
EthereumETH + ERC-20
CapitalistUSD / EUR
Visa / MastercardInstant top-up
Wire transferSWIFT / SEPA
What geos are supported?
180+ geos worldwide, including tier-1 (United States, United Kingdom, Germany, France, Canada, Australia), tier-2 (Eastern Europe, LATAM, SEA), and tier-3 markets. Targeting works down to city level.
How do payouts work for publishers?
Automated payouts every 3 business days. Minimum payout is $100. We pay via USDT (TRC-20/ERC-20/TON), TON, Capitalist, and bank wire. No manual approvals or hidden fees.
What tracking and postbacks are supported?
Server-to-server (S2S) postbacks, pixel tracking, and macros for all major trackers: Voluum, Keitaro, Binom, RedTrack, BeMob. Real-time conversion reporting.
How does anti-fraud work?
Two layers of protection working in parallel:
- In-house antifraud — ML traffic scoring, device fingerprinting, IP/ASN reputation, behavioral analysis tuned specifically for Telegram and web placements.
- Kaminari antifraud — independent verification layer cross-checking every impression and click against industry-wide fraud signals.
Can I whitelist or blacklist sources?
Yes — full whitelist/blacklist control by source ID, app ID, and zone. AI Source Optimizer can also auto-manage sources based on your KPI targets.
Explore more
Other verticals on Adexium
Ready to scale dating?
$100 minimum deposit. Top up, choose your format, and a campaign is live in 7 minutes.