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Web · Web Push

Web Push Notifications Advertising

Reach your audience system-wide. Subscribed users get a native OS notification even when the browser tab is closed — one of the highest-converting formats in performance marketing.

System-wide deliverySubscribed audienceHigh CTRPay-per-click
CPC starts from $0.001
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Web Push Notifications ad format illustration
How it works

From bid to conversion in seconds

1

User subscribes once

When visiting a partner site, the user grants browser notification permission. From that moment they're part of the targetable audience.

2

Your ad is delivered system-wide

A native OS notification appears in the bottom-right (desktop) or notification tray (mobile) — even when the browser is closed.

3

Click → landing → conversion

CTR on engaged push audiences regularly exceeds 1–3%. Frequency capping prevents subscriber fatigue.

Specifications

Everything a media buyer needs to know

Icon 192×192 PNG (mandatory)
Image 360×240 (optional, supported on Chrome desktop)
Title up to 30 characters
Body up to 90 characters
Devices Desktop Chrome/Firefox/Edge/Opera, Android
Pricing model CPC
Minimum CPC $0.001
Minimum deposit $100
Why this format

Strengths of Web Push Notifications

  • Reaches users even after they leave the publisher site
  • High intent: subscribers have explicitly opted in to receive notifications
  • Native look-and-feel — feels like a Slack/WhatsApp ping, not an ad
  • Best-converting cold-traffic format for affiliates (iGaming, Sweepstakes, Crypto)
Best fit

Verticals & geos that perform

Top performing verticals

igamingbettingsweepstakescryptodatingnutra

Top performing geos

🇮🇳 India T3 🇧🇷 Brazil T2 🇮🇩 Indonesia T3 🇳🇬 Nigeria T3 🇵🇭 Philippines T3 🇻🇳 Vietnam T3 🇹🇷 Turkey T2 🇲🇽 Mexico T2 🇵🇰 Pakistan T3 🇧🇩 Bangladesh T3 🇪🇬 Egypt T3
FAQ

Web Push Notifications — frequent questions

How do I get web push subscribers?
You don't — Adexium maintains a network of partner publishers who already collected millions of opt-in subscribers. You only buy delivery to those audiences.
Does Web Push work on iOS?
Native iOS web push works on Safari 16.4+ when users add the site to the home screen. For broader iOS reach use our Push In-Page format instead.
What's the difference vs Push In-Page?
Web Push fires system-wide even when the browser is closed (requires prior subscription). Push In-Page only displays while the user is browsing a partner site (no subscription needed).
How to avoid subscriber fatigue?
Set frequency capping (1/3/6/24h), use creative rotation (5–10 banners minimum), and refresh creatives weekly. Tier-1 audiences typically see 2–3 push impressions per day across all advertisers.
General questions

More about Adexium

What is the minimum deposit?
Minimum deposit is $100 for advertisers. Funds are credited within minutes for crypto and instantly for cards.
What payment methods are supported?
We accept a wide range of payment options to fit any geography:
USDT
USDTTRC-20, ERC-20, BEP-20, TON
TON
TONToncoin native
Bitcoin
BitcoinBTC native
Ethereum
EthereumETH + ERC-20
Capitalist
CapitalistUSD / EUR
Visa
Visa / MastercardInstant top-up
Wire transfer
Wire transferSWIFT / SEPA
Advertisers: top up from $100. Publishers: payouts every 3 business days, min $100.
What geos are supported?
180+ geos worldwide, including tier-1 (United States, United Kingdom, Germany, France, Canada, Australia), tier-2 (Eastern Europe, LATAM, SEA), and tier-3 markets. Targeting works down to city level.
How do payouts work for publishers?
Automated payouts every 3 business days. Minimum payout is $100. We pay via USDT (TRC-20/ERC-20/TON), TON, Capitalist, and bank wire. No manual approvals or hidden fees.
What tracking and postbacks are supported?
Server-to-server (S2S) postbacks, pixel tracking, and macros for all major trackers: Voluum, Keitaro, Binom, RedTrack, BeMob. Real-time conversion reporting.
How does anti-fraud work?
Two layers of protection working in parallel:
  • In-house antifraud — ML traffic scoring, device fingerprinting, IP/ASN reputation, behavioral analysis tuned specifically for Telegram and web placements.
  • Kaminari antifraud — independent verification layer cross-checking every impression and click against industry-wide fraud signals.
Bot, incentivized, and invalid traffic is filtered automatically. Confirmed fraud is refunded.
Can I whitelist or blacklist sources?
Yes — full whitelist/blacklist control by source ID, app ID, and zone. AI Source Optimizer can also auto-manage sources based on your KPI targets.
Explore more

Other Adexium ad formats

Web · Popunder CPM $0.70

Popunder

Full-screen new-tab placements. Maximum reach across desktop and mobile web.

Learn more →
Web · Push In-Page CPC $0.001

Push In-Page

Non-intrusive push-style notifications shown directly inside the publisher page.

Learn more →
Telegram · Mini Apps CPM $1.50

Telegram Mini Apps

Native ad placements inside Telegram Mini Apps — high attention, premium audience.

Learn more →
Telegram · Bot Messages CPM $1.50

Bot Messages

Sponsored messages sent to subscribers of partner Telegram bots — direct inbox, high engagement.

Learn more →
Telegram · iMe Messenger CPM $1.20

iMe Messenger

Exclusive ad slots in the iMe alternative Telegram client — 4M+ active crypto-native users.

Learn more →

Ready to launch Web Push Notifications?

Top up $100 and start a campaign in 7 minutes — no contract, no minimums beyond deposit.

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