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Telegram · Mini Apps

Telegram Mini Apps Advertising

Reach the most engaged audience in Telegram — Mini App users. Native banner, interstitial, and rewarded placements inside crypto wallets, mini-games, marketplaces, and utilities.

NativeCrypto-friendlyMobile-firstPremium audience
CPM starts from $1.50
Start advertising
Telegram Mini Apps ad format illustration
How it works

From bid to conversion in seconds

1

Mini App integrates Adexium SDK

Publishers add our 6-line Telegram Web App SDK. It exposes banner, interstitial, and rewarded ad slots inside the Mini App.

2

Your campaign bids on each impression

Real-time bidding takes ~50ms. Bids are matched by language, country, OS, app category, and Telegram user attributes (premium, language).

3

Native rendering, no redirects

Ad opens inside the Mini App or via t.me deep-link — no app store, no external browser. Result: 3–5× higher engagement than mobile web.

Specifications

Everything a media buyer needs to know

Placement types Banner 320×50, Interstitial 360×640, Rewarded video
Devices Telegram on iOS, Android, Desktop, Web
Targeting Language, country, Telegram Premium flag, app category
Pricing model CPM, second-price auction
Minimum CPM $1.50
Minimum deposit $100
Why this format

Strengths of Telegram Mini Apps

  • Audience inside Telegram is younger, mobile-first, and crypto-native
  • Native UI — placements feel like part of the app, not an interruption
  • Premium Telegram users (paid subscription) are explicitly targetable
  • Click destination can be a Mini App, t.me link, or external URL
Best fit

Verticals & geos that perform

Top performing verticals

cryptoweb3 defi nftigamingfinanceecommerce

Top performing geos

🇷🇺 Russia T2 🇺🇦 Ukraine T2 🇧🇷 Brazil T2 🇮🇩 Indonesia T3 🇮🇳 India T3 🇵🇭 Philippines T3 🇹🇷 Turkey T2 🇪🇬 Egypt T3 🇮🇷 Iran T3 🇵🇰 Pakistan T3 🇻🇳 Vietnam T3 🇳🇬 Nigeria T3
FAQ

Telegram Mini Apps — frequent questions

How is TMA different from regular mobile ads?
TMA users are inside a chat-first app — they're already engaged with social/utility flows. CTR and post-click engagement is consistently 2–4× higher than mobile web ads.
Can I send users to my own Mini App?
Yes — destination URL can be a t.me/your_app deep link, opening directly inside Telegram without leaving the client.
Do you support rewarded video in TMA?
Yes, in selected high-volume Mini Apps. Reward triggers a postback to your S2S endpoint or our server-side conversion API.
What about Apple/Google policies?
Telegram Mini Apps run inside the Telegram client and are not subject to App Store / Play Store ad policies. Crypto, iGaming and adult content are allowed where local laws permit.
General questions

More about Adexium

What is the minimum deposit?
Minimum deposit is $100 for advertisers. Funds are credited within minutes for crypto and instantly for cards.
What payment methods are supported?
We accept a wide range of payment options to fit any geography:
USDT
USDTTRC-20, ERC-20, BEP-20, TON
TON
TONToncoin native
Bitcoin
BitcoinBTC native
Ethereum
EthereumETH + ERC-20
Capitalist
CapitalistUSD / EUR
Visa
Visa / MastercardInstant top-up
Wire transfer
Wire transferSWIFT / SEPA
Advertisers: top up from $100. Publishers: payouts every 3 business days, min $100.
What geos are supported?
180+ geos worldwide, including tier-1 (United States, United Kingdom, Germany, France, Canada, Australia), tier-2 (Eastern Europe, LATAM, SEA), and tier-3 markets. Targeting works down to city level.
How do payouts work for publishers?
Automated payouts every 3 business days. Minimum payout is $100. We pay via USDT (TRC-20/ERC-20/TON), TON, Capitalist, and bank wire. No manual approvals or hidden fees.
What tracking and postbacks are supported?
Server-to-server (S2S) postbacks, pixel tracking, and macros for all major trackers: Voluum, Keitaro, Binom, RedTrack, BeMob. Real-time conversion reporting.
How does anti-fraud work?
Two layers of protection working in parallel:
  • In-house antifraud — ML traffic scoring, device fingerprinting, IP/ASN reputation, behavioral analysis tuned specifically for Telegram and web placements.
  • Kaminari antifraud — independent verification layer cross-checking every impression and click against industry-wide fraud signals.
Bot, incentivized, and invalid traffic is filtered automatically. Confirmed fraud is refunded.
Can I whitelist or blacklist sources?
Yes — full whitelist/blacklist control by source ID, app ID, and zone. AI Source Optimizer can also auto-manage sources based on your KPI targets.
Explore more

Other Adexium ad formats

Web · Popunder CPM $0.70

Popunder

Full-screen new-tab placements. Maximum reach across desktop and mobile web.

Learn more →
Web · Push In-Page CPC $0.001

Push In-Page

Non-intrusive push-style notifications shown directly inside the publisher page.

Learn more →
Web · Web Push CPC $0.001

Web Push Notifications

Subscribed users receive your message system-wide — even when the browser is closed.

Learn more →
Telegram · Bot Messages CPM $1.50

Bot Messages

Sponsored messages sent to subscribers of partner Telegram bots — direct inbox, high engagement.

Learn more →
Telegram · iMe Messenger CPM $1.20

iMe Messenger

Exclusive ad slots in the iMe alternative Telegram client — 4M+ active crypto-native users.

Learn more →

Ready to launch Telegram Mini Apps?

Top up $100 and start a campaign in 7 minutes — no contract, no minimums beyond deposit.

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