· 5 min read case study
Case Study: The Same Crypto Ad on Two Telegram Formats — $1.38 CPA vs $34.18
A US tap-to-mine app ran identical ad angles on Telegram Mini Apps and iMe Messenger for ten weeks. iMe bought 22x more impressions and took 88% of the budget, then delivered a third of the registrations. A teardown of why impression volume is the most misleading column in the dashboard.
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