Vertical · Nutra
Nutra & Health Advertising
Nutra traffic is creative-first: before/after visuals, testimonials, and emotional triggers drive CTR. Adexium's push and popunder inventory across LATAM and SEA delivers nutra leads at $0.40-$2 CPL on cold traffic.
Weight lossBeauty & skincareMen's healthDiabetes & jointsHair / nails
Best-fit formats
Formats that convert for nutra
Based on Adexium-wide performance data, your account manager can refine further for your specific offer.
Web · Web Push CPC $0.001
Web Push Notifications
Push notification ads: subscribed users receive your message system-wide, even when the browser is closed.
Learn more → Web · Push In-Page CPC $0.001
Push In-Page
In-page push ads: push-style banners shown right inside the publisher page, no subscription needed.
Learn more → Web · Popunder CPM $0.30
Popunder
Popunder traffic on desktop and mobile web: your landing page opens full-screen behind the page the user is on.
Learn more → Web · Web Push CPC $0.001
Web Push Notifications
Push notification ads: subscribed users receive your message system-wide, even when the browser is closed.
Learn more → Top performing geos
Where nutra traffic scales fastest
Aggregate inventory across all formats. Bid floors and CPL vary by geo, check the cabinet for live numbers.
Network-wide daily ad requests by format
7-day average · pulled September 2026 · requests, not served impressions 1.2B+ ad requests / day Popunder 450M+ ad requests / day Web Push Notifications 29M+ ad requests / day Push In-Page 8.5M+ ad requests / day iMe Messenger 1.9M+ ad requests / day Telegram Mini Apps 245K+ ad requests / day Bot Messages
1.7B+ ad requests / day 760K+ clicks / day 225+ geos entire Adexium network
| Code | Country | Ad requests / day |
|---|---|---|
| IN | India | 280M+/day |
| ID | Indonesia | 75M+/day |
| PH | Philippines | 22M+/day |
| BR | Brazil | 17M+/day |
| IT | Italy | 10M+/day |
| ES | Spain | 5.5M+/day |
| MX | Mexico | 5M+/day |
| TH | Thailand | 5M+/day |
| CO | Colombia | 2.5M+/day |
| PE | Peru | 2M+/day |
Playbook
How to win at nutra on Adexium
Why Adexium fits
- Beauty- and slimming-friendly moderation across LATAM and Southern Europe
- Push notifications outperform native ads for nutra cold-traffic by 25-40% CTR
- In-Page Push reaches iOS audiences who can't receive classic web push
- Built-in COD landing template support — pay only after first delivered lead
Creative best practices
- Use before/after creatives showing one transformation (not 4 grids — moderation friction)
- Localize testimonials with country-specific names ("Maria, Bogotá")
- Lead with the pain point in title ("Belly fat after 35?"), not the product name
- Time of day matters: weight-loss converts 2x in the evening, hair products in the morning
Compliance & moderation
What to know before launch
Moderation guidelines
- No "FDA approved" / "miracle cure" / "guaranteed results" claims
- Must disclose ingredients and contraindications on landing
- Auto-rejection of pharmaceutical drugs requiring prescription
- Banned in: United States, United Kingdom, Germany, France, Canada for most weight-loss claims (auto-filtered)
FAQ
Nutra, frequent questions
Which geos perform best for nutra?
LATAM (Brazil, Mexico, Colombia, Peru) and Southern Europe (Italy, Spain) are evergreen. SEA (Thailand, Indonesia, Philippines) is growing fast on push inventory.
Do you accept COD (cash on delivery) offers?
Yes — COD is the dominant nutra business model in LATAM and SEA. Lead-based and order-confirmed billing both supported via S2S postback.
How strict is moderation for "skin whitening" / beauty?
Skin care: liberal. Skin lightening: case-by-case — depends on landing claims. Outright bleach products: rejected.
Best format for first-time nutra advertisers?
In-Page Push: cheapest entry, full mobile + iOS reach, CPC pricing. Move to popunder once you find a winning creative.
General questions
More about Adexium
What is the minimum deposit?
Minimum deposit is $100 for advertisers. Funds are credited within minutes for crypto and instantly for cards.
What payment methods are supported?
We accept a wide range of payment options to fit any geography: 
Advertisers: top up from $100. Publishers: payouts every 3 business days, min $100.
USDTTRC-20, ERC-20, BEP-20, TON
TONToncoin native
BitcoinBTC native
EthereumETH + ERC-20
CapitalistUSD / EUR
Visa / MastercardInstant top-up
Wire transferSWIFT / SEPA
What geos are supported?
225+ geos worldwide, including tier-1 (United States, United Kingdom, Germany, France, Canada, Australia), tier-2 (Eastern Europe, LATAM, SEA), and tier-3 markets. Targeting works down to city level.
How do payouts work for publishers?
Automated payouts every 3 business days. Minimum payout is $100. We pay via USDT (TRC-20/ERC-20/TON), TON, Capitalist, and bank wire. No manual approvals or hidden fees.
What tracking and postbacks are supported?
Server-to-server (S2S) postbacks, pixel tracking, and macros for all major trackers: Voluum, Keitaro, Binom, RedTrack, BeMob. Real-time conversion reporting.
How does anti-fraud work?
Three layers, none of them a black box. Before the auction, the bidder rejects requests from iframes, datacenter ASNs, hammering IPs and malformed user-agents; proxy/VPN traffic is blocked on SSP supply and targetable by a flag on direct placements. On the click, a JavaScript challenge by Kaminari — an independent antifraud vendor — filters bots before the redirect. Daily, every placement is scored on outcomes: enough clicks with zero conversions for any advertiser, or the same email registering across accounts, and it is blocked network-wide. Confirmed fraud is refunded.
Can I whitelist or blacklist sources?
Yes — whitelist and blacklist by source ID, app ID and zone, per campaign. There is no optimizer that silently drops sources for you. If you want automation, Auto CPA re-bids per source toward your target cost per conversion and leaves the source list under your control.
Can I pay per conversion instead of CPM/CPC?
Yes, two ways. Auto CPA bidding is self-serve on every format: you set a target cost per conversion and the bidder tunes CPM/CPC bids per traffic source to hit it. CPA pricing, where you pay a fixed price per conversion and nothing otherwise, is in beta and available on request — it runs on direct-publisher In-Page Push and Popunder inventory only, so we agree the conversion event and geos with you first. Both require S2S postback conversion tracking.
Explore more
Other verticals on Adexium
Ready to scale nutra?
$100 minimum deposit. Top up, choose your format, and a campaign is live within the hour.