Vertical · Web3
Web3 / DeFi / NFT Advertising
Web3 audiences live on Telegram. iMe Messenger, TON ecosystem Mini Apps, and crypto-native bots give Adexium the densest concentration of dApp users, NFT holders, and DeFi-active wallets you can buy.
DeFi protocolsNFT marketplacesGameFi / Play-to-EarnDAOsOn-chain bridges / aggregators
Best-fit formats
Formats that convert for web3
Based on Adexium-wide performance data, your account manager can refine further for your specific offer.
Telegram · iMe Messenger CPM $1.00
iMe Messenger
Exclusive ad slots in the iMe alternative Telegram client — 4M+ active crypto-native users.
Learn more → Telegram · Mini Apps CPM $1.70
Telegram Mini Apps
Native ad placements inside Telegram Mini Apps — high attention, premium audience.
Learn more → Telegram · Bot Messages CPM $1.50
Bot Messages
Sponsored messages sent to subscribers of partner Telegram bots — direct inbox, high engagement.
Learn more → Web · Web Push CPC $0.001
Web Push Notifications
Push notification ads: subscribed users receive your message system-wide, even when the browser is closed.
Learn more → Top performing geos
Where web3 traffic scales fastest
Aggregate inventory across all formats. Bid floors and CPL vary by geo, check the cabinet for live numbers.
Network-wide daily ad requests by format
7-day average · pulled September 2026 · requests, not served impressions 1.2B+ ad requests / day Popunder 450M+ ad requests / day Web Push Notifications 29M+ ad requests / day Push In-Page 8.5M+ ad requests / day iMe Messenger 1.9M+ ad requests / day Telegram Mini Apps 245K+ ad requests / day Bot Messages
1.7B+ ad requests / day 760K+ clicks / day 225+ geos entire Adexium network
| Code | Country | Ad requests / day |
|---|---|---|
| IN | India | 280M+/day |
| ID | Indonesia | 75M+/day |
| US | United States | 40M+/day |
| PH | Philippines | 22M+/day |
| BR | Brazil | 17M+/day |
| JP | Japan | 11M+/day |
| VN | Vietnam | 8M+/day |
| TR | Turkey | 8M+/day |
| CN | China | 5M+/day |
| KR | South Korea | 3.5M+/day |
Playbook
How to win at web3 on Adexium
Why Adexium fits
- iMe Messenger exposes wallet-holder / NFT-holder / active-trader segments
- TON ecosystem Mini Apps reach 100M+ TON wallet holders inside Telegram
- Sponsored bot messages to TON / EVM bot subscribers — direct-inbox UX
- No "Web3 unfriendly" moderation: DAOs, presales, DEXes, NFTs all approved
Creative best practices
- Token logo + chain badge (ETH/BSC/SOL/TON) in icon — instant context for crypto-natives
- For NFTs: show floor price and mint countdown — urgency + transparency
- GameFi: lead with playable demo or "earn while playing" — works on push and TMA
- Always test 2-3 chain variants — TON audience differs hard from ETH audience
Compliance & moderation
What to know before launch
Moderation guidelines
- No guaranteed-yield claims on DeFi pools (must say "variable APY")
- NFT mints need audited contract or KYC team disclosure
- Token presales restricted in United States, United Kingdom, China, Singapore (auto-filtered)
- GameFi must clearly disclose token withdrawal mechanics on landing
FAQ
Web3, frequent questions
Why Telegram for Web3 specifically?
Telegram has the densest crypto-native audience on any platform — tens of millions of TON wallet holders. iMe Messenger users are even more concentrated: a large share have an active wallet built into the client.
Can I deep-link directly into a dApp?
Yes — destination URL can be a Telegram Web App link, MetaMask deep-link, or TON Connect URL. Skip the wallet-connect friction entirely.
Do you support NFT mint promotion?
Yes — both pre-mint hype campaigns and post-launch floor-push. Mint contract must be deployed and verifiable before campaign approval.
Best format for GameFi / Play-to-Earn?
Telegram Mini Apps for playable demos, then iMe Messenger and bot messages for retention promo. Push for cold acquisition outside Telegram.
General questions
More about Adexium
What is the minimum deposit?
Minimum deposit is $100 for advertisers. Funds are credited within minutes for crypto and instantly for cards.
What payment methods are supported?
We accept a wide range of payment options to fit any geography: 
Advertisers: top up from $100. Publishers: payouts every 3 business days, min $100.
USDTTRC-20, ERC-20, BEP-20, TON
TONToncoin native
BitcoinBTC native
EthereumETH + ERC-20
CapitalistUSD / EUR
Visa / MastercardInstant top-up
Wire transferSWIFT / SEPA
What geos are supported?
225+ geos worldwide, including tier-1 (United States, United Kingdom, Germany, France, Canada, Australia), tier-2 (Eastern Europe, LATAM, SEA), and tier-3 markets. Targeting works down to city level.
How do payouts work for publishers?
Automated payouts every 3 business days. Minimum payout is $100. We pay via USDT (TRC-20/ERC-20/TON), TON, Capitalist, and bank wire. No manual approvals or hidden fees.
What tracking and postbacks are supported?
Server-to-server (S2S) postbacks, pixel tracking, and macros for all major trackers: Voluum, Keitaro, Binom, RedTrack, BeMob. Real-time conversion reporting.
How does anti-fraud work?
Three layers, none of them a black box. Before the auction, the bidder rejects requests from iframes, datacenter ASNs, hammering IPs and malformed user-agents; proxy/VPN traffic is blocked on SSP supply and targetable by a flag on direct placements. On the click, a JavaScript challenge by Kaminari — an independent antifraud vendor — filters bots before the redirect. Daily, every placement is scored on outcomes: enough clicks with zero conversions for any advertiser, or the same email registering across accounts, and it is blocked network-wide. Confirmed fraud is refunded.
Can I whitelist or blacklist sources?
Yes — whitelist and blacklist by source ID, app ID and zone, per campaign. There is no optimizer that silently drops sources for you. If you want automation, Auto CPA re-bids per source toward your target cost per conversion and leaves the source list under your control.
Can I pay per conversion instead of CPM/CPC?
Yes, two ways. Auto CPA bidding is self-serve on every format: you set a target cost per conversion and the bidder tunes CPM/CPC bids per traffic source to hit it. CPA pricing, where you pay a fixed price per conversion and nothing otherwise, is in beta and available on request — it runs on direct-publisher In-Page Push and Popunder inventory only, so we agree the conversion event and geos with you first. Both require S2S postback conversion tracking.
Explore more
Other verticals on Adexium
Ready to scale web3?
$100 minimum deposit. Top up, choose your format, and a campaign is live within the hour.