Telegram · Bot Messages

Bot Messages Advertising

Reach engaged subscribers of partner Telegram bots — finance, productivity, downloaders, AI assistants. Direct delivery into the chat inbox, with native CTA buttons.

Direct messageHigh intentNative CTA buttonsSubscriber audience
CPM starts from $1.50
Ad requests / day 245K+
Start advertising
Bot Messages ad format illustration
How it works

From bid to conversion in seconds

1

Bot owner integrates Adexium

Partner bot operators connect to our supply API and earn rev-share for every sponsored message delivered to their subscribers.

2

You set message + button

Provide a headline, body up to 1024 characters, optional image, and 1–3 inline buttons (each with its own URL).

3

Delivered with rate limiting

Maximum 1 sponsored message per user per bot per 24h. Click triggers your URL via Telegram's native inline button, no redirect chain.

Specifications

Everything a media buyer needs to know

Message body up to 1024 characters, Markdown supported
Image optional, max 1280×720 JPG/PNG
Inline buttons 1–3, each up to 64 characters
Frequency cap 1 message per subscriber / 24h per bot
Pricing model CPM
Minimum CPM $1.50
Minimum deposit $100
Why this format

Strengths of Bot Messages

  • Lands directly in the user's chat list — same UX as a private message
  • Inline buttons trigger Telegram-native flow (open URL, start bot, share)
  • Engagement is dramatically higher than feed ads (CTR 4–9% on warm audiences)
  • Perfect for crypto, fintech, AI tools, software, and SaaS B2B audiences
Best fit

Verticals & geos that perform

Top performing verticals

Top performing geos

🇷🇺 Russia T2 🇺🇦 Ukraine T2 🇧🇷 Brazil T2 🇮🇷 Iran T3 🇮🇳 India T3 🇮🇩 Indonesia T3 🇹🇷 Turkey T2 🇪🇬 Egypt T3 🇵🇰 Pakistan T3 🇻🇳 Vietnam T3 🇳🇬 Nigeria T3 🇦🇷 Argentina T2
FAQ

Bot Messages, frequent questions

How are sponsored messages different from Telegram Ads?
Official Telegram Ads only target public channels and require €2M+ minimum budgets. Adexium sponsored messages are delivered through opt-in bot subscribers, start at $100 minimum deposit, and support deep targeting.
Can I include links to external sites?
Yes — inline buttons can link to any URL. Crypto wallets, web casinos, fintech apps, SaaS landings — all supported (subject to moderation).
How big is the audience reach?
Reach depends on your language, country, and category targeting — partner bots add up to millions of opted-in subscribers. The dashboard shows the live available volume for your targeting before you launch.
Do you support A/B creative testing?
Yes — upload up to 8 message variants and Adexium will rotate them, automatically scaling spend toward the highest-CTR variant.
Do Bot Messages support Auto CPA bidding?
Yes — instead of a fixed CPM, set a target cost per conversion and the bidder adjusts bids per partner bot using real conversion data, cutting sources that run over your goal. Requires S2S postback tracking.
General questions

More about Adexium

What is the minimum deposit?
Minimum deposit is $100 for advertisers. Funds are credited within minutes for crypto and instantly for cards.
What payment methods are supported?
We accept a wide range of payment options to fit any geography:
USDT
USDTTRC-20, ERC-20, BEP-20, TON
TON
TONToncoin native
Bitcoin
BitcoinBTC native
Ethereum Ethereum
EthereumETH + ERC-20
Capitalist
CapitalistUSD / EUR
Visa / Mastercard Visa / Mastercard
Visa / MastercardInstant top-up
Wire transfer
Wire transferSWIFT / SEPA
Advertisers: top up from $100. Publishers: payouts every 3 business days, min $100.
What geos are supported?
225+ geos worldwide, including tier-1 (United States, United Kingdom, Germany, France, Canada, Australia), tier-2 (Eastern Europe, LATAM, SEA), and tier-3 markets. Targeting works down to city level.
How do payouts work for publishers?
Automated payouts every 3 business days. Minimum payout is $100. We pay via USDT (TRC-20/ERC-20/TON), TON, Capitalist, and bank wire. No manual approvals or hidden fees.
What tracking and postbacks are supported?
Server-to-server (S2S) postbacks, pixel tracking, and macros for all major trackers: Voluum, Keitaro, Binom, RedTrack, BeMob. Real-time conversion reporting.
How does anti-fraud work?
Three layers, none of them a black box. Before the auction, the bidder rejects requests from iframes, datacenter ASNs, hammering IPs and malformed user-agents; proxy/VPN traffic is blocked on SSP supply and targetable by a flag on direct placements. On the click, a JavaScript challenge by Kaminari — an independent antifraud vendor — filters bots before the redirect. Daily, every placement is scored on outcomes: enough clicks with zero conversions for any advertiser, or the same email registering across accounts, and it is blocked network-wide. Confirmed fraud is refunded.
Can I whitelist or blacklist sources?
Yes — whitelist and blacklist by source ID, app ID and zone, per campaign. There is no optimizer that silently drops sources for you. If you want automation, Auto CPA re-bids per source toward your target cost per conversion and leaves the source list under your control.
Can I pay per conversion instead of CPM/CPC?
Yes, two ways. Auto CPA bidding is self-serve on every format: you set a target cost per conversion and the bidder tunes CPM/CPC bids per traffic source to hit it. CPA pricing, where you pay a fixed price per conversion and nothing otherwise, is in beta and available on request — it runs on direct-publisher In-Page Push and Popunder inventory only, so we agree the conversion event and geos with you first. Both require S2S postback conversion tracking.

Ready to launch Bot Messages?

Top up $100 and start a campaign today, no contract, no minimums beyond deposit.